Email Marketing

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

Cyber Site can design your email flyer or use your design and send out bulk emails to your mailing list.

We will help you plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.

Here is a guide to how to get customers' permission to receive email from your business and how to ensure you reach the right people.

Target the right people

Focus on your best prospects. Even though it costs very little financially to send an email, it can still take up a lot of your time if your campaign is not targeted.

Email marketing is more successful if it focuses on people you know are interested in what you're offering. For example, if you're running a special offer on computer hardware, it will be more effective if you promote it only to people responsible for buying IT.

Unsolicited marketing emails, or spam, are illegal, but because they continue to be a major problem, computer security software can be used to block them. People are easily annoyed when they receive an email that's irrelevant to them, and they're likely to delete unsolicited messages from your business without reading them.

Get people to sign up to your mailing list

It is illegal to send unsolicited email messages except in limited circumstances. If customers have consented to receiving information from you in the past, ie opted in, you can send them information on other things you think they might be interested in.

However, you must give these people the option to opt out of receiving any further messages from you. 

Junk email or spam irritates many people who dislike an inbox full of messages they didn't request. Sending emails indiscriminately will create a bad impression of your business.

However, email can be a very cheap and effective marketing tool if you can get customers and potential customers to request updates from you by email.

Please contact Cyber Site for further information on how we can help you with this.